To place advertising in the Kalamazoo Weekly Newspaper call (800) 397-5171. Our account representatives will be happy to supply you with all the details.

• Kalamazoo Weekly hits the stands every Thursday. (where?)
• Kalamazoo Weekly features Sports, Arts & Entertainment, Community News, Home and Garden, Outdoor, Clip and Save, Real Estate Section, Humor, Classifieds and much more.
• Kalamazoo Weekly includes both black & white and color throughout.
• 20,000 readers each week throughout Kalamazoo County
• Over 3,000 copies direct mailed to residents of Kalamazoo County each month.
• Covering Kalamazoo County and the Communities within it.
• The Kalamazoo Weekly is owned and operated by the Birch River Group.

Annual Special Feature Calendar

Month	Special Section	Other projects also occuring
January	A Healthy Resolution (Health and Fitness)
February	Travel and Vacations
March	Taxes - From Riches to Rags	See also Prom Expo See also Prom Magazine
April	Festivals in West Michigan
May	Spring - Home & Garden	Antique Directory
June	Mom & Pop Businesses
July	Schools out - Things to do
August	Pets Pets Pets
September	Hunting and Fishing	See also Pet Expo
October	Election Round-up & Halloween Specials
November	Holiday Marketplace & Veterans Day
December	Holiday Marketplace	Best of the Best Program

Kalamazoo Weekly offers ad design to our clients at no extra cost. Below is a list of helpful hints that will help to ensure your ad is the best it can possibly be.

• The more time the designer has, the better your ad will look.
  
• Trust the designer…. after all, they're professionals
  
• Include only the most relevant information, too much information and the reader will skip right over it.
  
• Don't be afraid of negative (white) space. In a newspaper, the more negative space your ad has, the more it will stand out among the columns of heavy newsprint.
  
• Color ads are far more effective than black and white, but too much color will make your ad look very unprofessional.
  
• Be careful when choosing graphics. If you have a specific graphic, be sure it is of appropriate size and does not contain "pixilation." Steer clear of bad clipart, Internet images, and
  copyrighted material.
  
• Any company logos or artwork that you want included are best submitted electronically form the original design. Retrieving images from scanned images and web pages can be risky.
  
  
• Your ad is your space in the newspaper, and we will do our very best to make sure it works for you. With that in mind, be aware that Kalamazoo Weekly has specific standards that all ads must meet. If you are submitting a pre-designed ad that does not meet these standards, we will let you know, and work with you to rectify the problem.

Real Estate:
Our Real Estate section is designed specifically for Realtors or individuals who want showcase their for sale, for rent, or for lease property each week to Kalamazoo County. A full color ad with picture for only $10/wk. Run frequencies of 1 to 52 weeks or more are available. It's a great way to get exposure and not spend a lot. Compare us to the competition; you'll see the difference. Click here to see an actual page from one of our issues.

Home and Garden:
A seasonal section from May - October dealing with Homes and Gardens. Decks, landscaping, pools, BBQ's, ponds, roofs and more are all included in articles, facts and photo's in the Home and Garden section each week. It's a great way to advertise to readers who are looking for home improvements, lawn care needs or just fun around the house.

Outdoors (Hunting, Fishing, Sports):
Articles, reviews and pictures all about Hunting, Fishing, Hiking, Camping and much more. If you're in these industries, your missing out on a specific target market if you're not advertising in this section.

High School Sports Page Sponsorship:
Help support high school sports, teamwork and children by sponsoring the High School Sports page each week in the Kalamazoo Weekly. Your ad/banner across the bottom of the sports pages..."brought to you by"... will ensure everyone recognizes your support in this section with stories, stats and pictures of the players. Give us a call to find out more.

Benefits and Rewards Club:
Each year the Birch River produces an independent product specifically for area High Schools. In Touch, is a one-time newspaper distributed to almost every high school in Kalamazoo County and many beyond. It contains mostly ads for students and parents that provide them with discounts and coupons for everything related to prom. It also contains articles, from organization like the Michigan State Police, M.A.D.D and other things such as a prom check list and dress trends. This is a great way to be visible to a niche market and support a product that saves families money and provides useful information so prom is safe for everyone!