To place advertising in the Kalamazoo Shopper call (800) 397-5171. Our account representatives will be happy to supply you with ad rates and demographics.

Annual Special Feature Calendar

Throughout the year the Kalamazoo Shopper designs special sections within the newspaper to promote certain times of year or special subjects. This is a great time to advertise your business alongside others in your specific industry.

Ad Design

Kalamazoo Shopper offers ad design to our clients at no extra cost. Below is a list of helpful hints that will help to ensure your ad is the best it can possibly be.

• The more time the designer has, the better your ad will look.
  
• Trust the designer…. after all, they're professionals
  
• Include only the most relevant information, too much information and the reader will skip right over it.
  
• Don't be afraid of negative (white) space. In a newspaper, the more negative space your ad has, the more it will stand out among the columns of heavy newsprint.
  
• Color ads are far more effective than black and white, but too much color will make your ad look very unprofessional.
  
• Be careful when choosing graphics. If you have a specific graphic, be sure it is of appropriate size and does not contain "pixilation." Steer clear of bad clipart, Internet images, and
  copyrighted material.
  
• Any company logos or artwork that you want included are best submitted electronically form the original design. Retrieving images from scanned images and web pages can be risky.
  
• Your ad is your space in the newspaper, and we will do our very best to make sure it works for you. With that in mind, be aware that Kalamazoo Shopper has specific standards that all ads must meet. If you are submitting a pre-designed ad that does not meet these standards, we will let you know, and work with you to rectify the problem.

Specific Advertising Sections within the Kalamazoo Shopper.

High School Sports Page Sponsorship:
Help support high school sports, teamwork and children by sponsoring the High School Sports page each week in the Kalamazoo Shopper. Your ad/banner across the bottom of the sports pages..."brought to you by"... will ensure everyone recognizes your support in this section with stories, stats and pictures of the players. Give us a call to find out more.

Benefits and Rewards Club:
The Benefits and Rewards Club is a very fun way to interact with potential customers. The Kalamazoo Shopper produces a plastic, credit card style, benefits and rewards card and give it to as many people as they can for FREE. Those card holders then refer to the newspaper each week OR this website to see where they can get rewards or benefits when they present their card. Participating in this program allows you to offer a benefit or reward therefore driving cardholders to your place of business. Cost effective and out-of-the-box ideas set you apart from others.